Twitter is one of the best resources to stay on top of real time news & trends. Twitter is an open, free and seemingly endless source of information that covers just about everything. It's a great place for PR Pros to meet, greet and tweet with like-minded people, companies and influencer around the world.
Don't neglect your personal brand in order to build relationships with reporters because eventually reporter comes to trust your name as they will know someone who can help with timely comments on a story on behalf of a brand.
Here are a quick 5 tips for PR Pros on Twitter:
#Publicizing - Make sure to announce news on twitter at same time as other company news channel. Keeps your company's online newsroom twitter friendly and upto date with fresh content. Keep in mind that journalist rely heavy on twitter while researching story ideas. Hence, when you share your story on twitter you are meeting them where they are instead of waiting them in their inbox.
#Create Twitter list - To help organize media list as per industry and category so you can see tweets coming from people with specific interest and expertise.
#Identify, Connect & Engage Advocates - Identify potential evangeliser, community leaders and influencer in your niche by keeping tabs on who regularly, and appropriately participates in conversation around specific keywords / keyword phrases. Connect with influencer and nurture relationships by reaching out to them on Twitter directly through dashboard or mention feed. Instead of immediately pitching to them, first try a non promotional interaction. For instance, first re-tweet a few their posts. Then answer questions or share interesting links.
#Optimize news worthy tweet with trending hash tags and an image to standout in a news feed. Tweet with one or two hash tags & image receives higher engagement.
# Monitor the Twitter feed - Twitter is an excellent resource for journalist looking for sources or quick comments on a story. Start monitoring the needs of your target journalist and bloggers via tweetdeck or hootsuite.
Conclusion
If you've been relying on traditional public relations tactics, its time to breathe new life in your efforts. By focusing on a social approach, you'll be able to communicate your messages directly with your stakeholders. Twitter can be an extremely effective tool to meet your PR goals - engage with journalist, promote your client, connect with prospects, stay informed about current news & get quick access to the writings & insights of leaders in the profession.
# Monitor the Twitter feed - Twitter is an excellent resource for journalist looking for sources or quick comments on a story. Start monitoring the needs of your target journalist and bloggers via tweetdeck or hootsuite.
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| Twitter for PR |
If you've been relying on traditional public relations tactics, its time to breathe new life in your efforts. By focusing on a social approach, you'll be able to communicate your messages directly with your stakeholders. Twitter can be an extremely effective tool to meet your PR goals - engage with journalist, promote your client, connect with prospects, stay informed about current news & get quick access to the writings & insights of leaders in the profession.
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